Alexander Wang made waves at New York Fashion Week, where he dropped his long-rumoured Adidas collaboration.

If Alexander Wang has anything to do with, sportswear is not going anywhere from the luxury end of the fashion industry any time soon. Following swirling rumours, and a previously much-hyped sportswear collaboration with H&M, Mr Wang’s show for Adidas Originals as part of New York Fashion Week over the weekend was one of the biggest fashion events in recent times. Designed as a unisex collection of some 84 pieces, with several of those available for immediate purchase, the collection saw Madonna sitting front row and an after-party catered by McDonalds and 7-Eleven, such is the designer’s ability to tap into the cultural milieu. Here, two images from the Juergen Teller-lensed campaign, the above featuring Madonna’s own son, Rocco Ritchie in his first time in a campaign, showcase what to expect.