BURBERRY HINTS AT THE SEASON AHEAD

In preparing us for a full-on launch into straight-to-consumer runway presentations, Burberry offers a preview.

Burberry Campaign, September 2016
Ahead of its see-now, buy-now collection to be shown at London Fashion Week next month, British brand Burberry has released a preview of what we’re to see. Featuring Jean Campbell, Cavan McCarthy and Alex Dragulele, and photographed by Mario Testino at the sculpture gallery of the Walker Art Gallery in Liverpool, the collection takes as its inspiration late author Virginia Woolf’s masterpiece Orlando, with contrasting elements of masculine and feminine styles across a number of historic periods in British dress.

The collection also marks a new partnership with The New Craftsmen, in which Burberry will present a daily changing program of activities and installations within the show venue in London this September, open to visitors from 21-27 of the month, with various makers creating pieces inspired by the collection. “This campaign sets out to honour the many skilled craftspeople who work on Burberry’s iconic products,” says the brand’s chief creative officer Christopher Bailey. “Just as Virginia Woolf’s Orlando is both a love-letter to the past and a work of profound modernity, this week-long exhibition aims to nod to the design heritage that is so integral to Burberry’s identity, and to some of Britain’s most exciting creators, and the innovation and inspiration behind their work.”