COS x SOU FUJIMOTO

The Swedish fashion house returns to Salone del Mobile with a special installation by Sou Fujimoto.

In continuing its collaborative engagement with leaders in the realm of architecture and design, Swedish fashion brand Cos has unveiled a site-specific, multi-sensory presentation with Japanese architect Sou Fujimoto. Located at the historic Cinema Arti in Milan, held as part of annual design fair Salone del Mobile, the space implores visitors to move about, with down lights responding to their movement, thus creating a cinematic – and ever-evolving – tableaux.

The installation is revelatory for two reasons. On the one hand, it is almost devoid of physical construction, instead reliant on viewers to engage with and thus create the environment, which seems in contrast to the nature of Salone del Mobile, which showcases and promotes the built environment and objects. On the other, it offers respite from the fair, with its countless tourists and hundreds of events, a space to take a moment to collect ones thoughts in solitude and awe.