LCM: BURBERRY PRORSUM

For fall 2015, Christopher Bailey takes us on a journey of British history – and Burberry’s contemporary archive.

 

Under the direction of Christopher Bailey, the company’s dual chief creative and chief executive officer, luxury behemoth Burberry has seasonally tapped into different strands of British history. From the neon metallics of spring 2013, inspired by Christmas lolly wrapping, through to the layered prints of the artistic Bloomsbury Group of spring 2015, there’s nary an aspect of the country’s rich culture that hasn’t been mined for inspiration. For fall 2015, Mr Bailey titled the collection Classically Bohemian, and it was, as far as men’s fashion goes, both classic and bohemian, an aesthetic of binaries that has come to define Burberry in the 21st century, rooted as it is in classicism with its trench coat, originally designed for World War I soldiers, and an eclectic, fast-moving contemporary climate, with its digital prowess.

Here we had paisley, floral, animal and camouflage prints, sometimes all worn at once, a raft of different coat styles, from its signature trench through to quilted jackets, bombers and pea coats, and a colour palette that spanned from the muted (ink and forest green) through to the bright (red, fuschia and turquoise). What made this collection cohesive, beyond its typical presentation in Kensington Gardens accompanied by a live musician (this time Clare Maguire with the backing of London Contemporary Voices and The Langley Sisters) was that despite the breadth of styles, prints, fabrics and colours, they were all at one time previously employed by Mr Bailey, making the collection read as a ‘best of’. It’s good news for loyal clients of the brand, but also serves to demonstrate the vast number of journeys the designer has taken us on. And in true Burberry style, scarves, outerwear and bags are available for purchase for two weeks immediately after the show complete with personalisation in the form of monogrammed initials or bespoke nameplate.