Sydney-based luxury basics label Jac+Jack has crafted a tradition of working with fine art photographers for its seasonal campaigns, imbuing the brand with a level of artistic authenticity often lacking in fashion. Past campaigns have been lensed by Stephen Ward and David Armstrong, while the new spring 2014 collection (available in store and online now) is photographed by American-born Jock Sturges. Featuring models Jamie Wise, Lena Hardt and James Kennedy, the images are resplendent examples of Mr Sturges’ signature of black and white photography, minimal styling and beachside locale. The campaign was shot on the beach in front of architect Harry Gesner’s iconic 1957 Cooper Wave house, which is said to have inspired Jorn Utzon’s design of the Sydney Opera House. Jac+Jack’s menswear designer Patrick Blue explains: “There is such harmony between Jock’s work and our vision that we felt confident to work with [him].”
For the shoot, Jac+Jack allowed Mr Sturges to work in his own unique way rather than forcing a strict creative brief upon him, as often happens in commercial fashion today. As is evident, this makes for a superior result. As Mr Sturges explained in the afterword of his monograph The Last Days of Summer Photographs: “I have never been interested in designing conscious intent into my work. It is intuitive. That is where I always hope to work as an artist, never making rational decisions, just doing what I need to do next.”
Jac+Jack founders and designers Jacqueline Hunt and Lisa ‘Jack’ Dempsey will be in store at the Strand Arcade as part of the Evening With Our Designers event between 7 and 8pm next Wednesday 13 August 2014.