AESOP EXPANDS

As it reaches 100 stores globally, Aesop celebrates with the release of a new fragrance, Marrakech Intense.

Aesop-Balmain

The Aesop Balmain store designed by Henry Wilson.

One decade after launching its first fragrance, Marrakech, back in 2005, Australian skincare brand Aesop has released a follow-up, Marrakech Intense. Satiating its continually growing fan base, the newly released edition of the fragrance builds on its existing foundations – a woody, oriental blend balanced by fresh floral top notes – to offer a stronger realisation of the signature scent. Marrakech Intense was created in collaboration with perfumer Barnabe Fillion and, like its original predecessor, is an olfactory evocation of the aromas of the Moroccan city after which it is named, and comprises Egyptian jasmine, bergamot and neroli.

The release marks continued expansion of Aesop globally, as the brand nears 100 stores globally, with more set to be unveiled in London, Osaka and Taipei shortly. As always, Aesop engages architects and interior designs local to its sites, offering customers an alternative to the cookie-cutter approach of global branding. For its most recent store opening, in Sydney’s inner-west suburb of Balmain, the brand charged industrial designer Henry Wilson with the fitout, the designer approaching the project with respect for the historic nature of the site. Here, Mr Wilson maintained the building’s raw sandstone walls, fireplaces and hidden doorways, complementing the existing elements with pale timber flooring and industrial shelving solutions.