A recently discovered photograph provides British swimwear brand Orlebar Brown
a unique entry into the local market, writes Kate Venman.
The notion of combining modern and nostalgic elements in design is demonstrated as Orlebar Brown enters the Australian market, offering a limited edition swim short design featuring the work of Australian photographer George Caddy [pictured]. Mr Caddy captured the tumbling, flipping, jumping and balancing ‘beachobatics’ of young men and women on Bondi Beach during the pre-war 1930s, the photographs of which are the only known record of beachobatics and laid undiscovered for a quarter of a century after his death in 1983. Adam Brown, the the label's founder, pays tribute to the late photographer in Orlebar Brown’s ‘Summer-Sault’ shorts printed with his photograph of two young men mid-back flip on the sand framed by the ocean and horizon. “The pictures by George Caddy reflect a time, moment or events on or around Bondi that seem relevant to Orlebar Brown, and hopefully Australia, too,” says Mr Brown.
The Orlebar Brown Summer-Sault swim shorts are available