When discussing Burberry, it's more a question of what can't the brand do than what it can. If you're to count the latter, well, there's the digital and social media market leadership; the reinvention of a legacy brand for a contemporary market; the trench coat; the acoustic music platform... it's not a brand that rests on its laurels. That notion is emphasised this month with the launch of The Britain, a mechanical watch for men and women, to celebrate 150 years of the brand's history. And like the functionality of a Burberry trench, the watch isn't simply about aesthetics: the collection features four different movements, including a 40-hour power reserve, chronograph and quartz. Designed by the brand's chief creative officer Christopher Bailey, the watch features a rounded octagonal case with bolts and curved back case with sapphire crystal, showcasing the Swiss craftsmanship of The Britain. In promoting the watch, Burberry and photographer Mario Testino captured it on British musician Rob Pryor, actress Gabriella Wilde and, above, art dealer and director of VW gallery in Berlin, Harry Scrymgeour.
