A few months back, Manuscript was invited to document behind the scenes at the spring campaign shoot for Harrolds, Australia's luxury department store for men. As it happens, Harrolds and Manuscript have a long relationship, our fashion director, Jolyon Mason, responsible for styling the retailer's campaigns, so we were keen to let you in on how its brilliant seasonal imagery comes together. Directed by 3 Deep's David Roennfeldt, the concept for Harrolds' campaigns is mapped out for the course of several seasons, with imagery of various animals layered beneath portraits of a model. This season moves away from the blue background of last season's eagle, in its place a jaguar with a rich, red wash over the top. "We choose the animals based on its virtues and the meanings it has, and then choose models to suit," says Mr Roennfeldt. "So with this one, the jaguar, it's all about strength, power and notions of masculinity." As for the clothing, the retailer's creative director Chris Kyvetos says: "For the first time we are introducing more of our fashion looks to the customer," noting that autumn/winter pieces from the northern hemisphere such as the Thom Browne varsity jacket. "As far as tailoring goes, we're trying to showcase the notion of mismatching textures in shirts and ties, steering away from classic suits." See the campaign here.
