There's nothing like an anniversary in the fashion industry, to celebrate and reinvent the past as a way of looking forward. Not that Ray-Ban needs to reinvent itself - it's doing brilliantly as it is and remains one of the largest brands in the optical market - but we're certainly impressed with their efforts nonetheless. Celebrating 75 years, the brand has selected four aviator-style sunglasses from its archive to reinterpret and release in a limited-edition capsule collection. It was in 1937 that the first Ray-Ban aviator sunglasses were designed, and the same tear-drop style remains unchanged today, testament to its timeless appeal. What's more is that the light-sensitive photochromic lens, a special shade of amber aptly titled Ambermatic, darkens and lightens depending on light and temperature conditions. The Ray-Ban Ambermatic collection is available exclusively at Sunglass Hut.
