INTRODUCING: ELVRIK

It's always pleasing to see talent, but we were quite stunned to learn that the designer behind Elvrik - a menswear label launched in Brisbane earlier this year - is merely 20 years old. With a slick look book showcasing his debut inaugural collection, which finds its roots in traditional tailoring, Jordan Anderson spoke with us about his intentions for Elvrik.

What is your background? 
My interest in fashion all started when my art teacher in grade 9 pushed me to enter a wearable art competition. To my amazement I took home first place. From that moment on it started my obsession with everything related to the industry. I then studied fashion design one day a week through my senior years in high school. I intend on furthering my studies next year at QUT.

Why did you start a label?  

I started Elvrik at the beginning of 2012. I was personally quite bored with what was going on with menswear in Australia and wanted to put something out there for the fashion kid who thrived on something new and classic with a point of difference. My intention is to create a brand based on quality that pushes the boundaries. I want a brand that people wait on season after season to see what new exciting concept and ideas come down the runway.

How would you describe your aesthetic? 

Elvrik has a component of classic old school tailoring that has been reinvigorated for the fashion forward man of today.

What do you aim to offer men?

I aim to offer the Elvrik man items he can tie back in to his every day wardrobe such as the more tailored jackets, shirting and trousers. I also wanted to add feature pieces such as the jumpsuits and high wasted trouser to push the boundaries.