Fashion has become such an integral and influential part of traditional fine art museums in recent years, further blurring the already confused line of whether fashion does, indeed, constitute art. Bally has its hand in the contemporary arts world via its annual Bally Love project, in which it commissions a Swiss-born artist to create a capsule collection in collaboration with its creative directors, which is presented at Art Basel, the fellow Swiss organisation sponsored by the house. Yet this week, Bally took a step further in entering the art world by mounting an exhibition of its most iconic products - the Scribe shoe and Trainspotting red-and-white stripe included - at Pitti Immagine Uomo. "It's these from these sources that we are what we are today," explained creative directors Graeme Fidler and Michael Herz. "Bally has a very rich heritage which gives the brand its distinctive traits." Bally will next week presents its spring/summer 2013 men's collection in Milan and it will be curious to see what icons are added to this canon.