Originally inspired by the 1966 film Alfie, in which Michael Caine plays the charming lothario in swinging sixties London, Alfie's Store, situated in Balmain in Sydney's inner west, encapsulates the spirit of its namesake. Characterised by traditional menswear with a mix of time-honoured and contemporary classics, Alfie's Store stocks a unique mix of emerging and independent designers with quality at their core. Menswear retail has lagged behind its female counterpart in Australia for decades, and stores that create an environment that appeals to men, rather than frightens them, have risen to the top. With industrial fittings and vintage furniture, Alfie's Store mirrors the designers it stocks, including Paul Smith, Whyred, Three Over One and Jac + Jack. What really defines the store, however, is the vast offering beyond apparel. Alfie's Store has gained a reputation for its broad selection of sneakers, from New Balance to Nike, as well as skincare label Aesop, and it's all about to go digital with the launch of its website.
