Fashion plays a big part in the media frenzy that is Cannes Film Festival. This week has brought countless red carpet image galleries and the brilliant Roman Polanski-directed short film A Therapy by Prada (starring the inimitable Ben Kingsley as a fur coat-attacted therapist). But in a few hours, David Cronenberg will present his new contemporary thriller Cosmopolis, in which its star, actor Robert Pattinson, is outfitted exclusively by Gucci. The Italian luxury house collaborated with costume designer Denise Cronenberg to create a black two-button, notch-lapel suit in Gucci's signature slim silhouette. Gucci's creative director Frida Giannini says "we are so pleased to work with Robert on Cosmopolis and to create an effortless and classic style for his character." In the film, Mr Pattinson plays a young billionaire asset manager on a twenty-four hour odyssey across Manhattan. The majority of the film is set within the limousine of Mr Pattinson's character, Eric Packer, where visitors of a pleasure and business nature intermittently drop in as Mr Packer cynically gables with the fortunes of his and his clients' fortunes. Mr Cronenberg knew right away that the script required a decadent suit for the lead character. "It would require an elegant, expensive suit, white shirt and slim tie. Rob wore the collection head to toe [and] I could not have accomplished this look without the help of Gucci."